Beyond Individual Action

Creating Real Change Together

Taking steps to live sustainably is a great start, but real impact happens when we inspire our families, communities, and workplaces to join in.

 

Research from Exeter University suggests that even a small portion of the population can create a "positive tipping point," where new behaviours, like choosing more plant-based food, spread and become the norm. Knowing that our efforts build momentum for change can keep us motivated, even when it feels like we’re in the minority.

 

Rethinking Carbon Footprints: The Power of Collective Action

 

Did you know that oil giant BP popularised the idea of an individual’s carbon footprint in 2004? While the concept has value, it has also been criticised for shifting responsibility away from fossil fuel producers and onto consumers.

 

Columnist Rebecca Solnit echoes a growing consensus:

“Climate-conscious individual choices are good – but not nearly enough to save the planet. More than personal virtue, we need collective action.”

 

To better capture our true influence, writer Emma Pattee introduced the idea of a "climate shadow." This concept goes beyond just personal carbon emissions—it considers how we spend our time, money, and influence to drive larger systemic change.

 

Simple Actions for a Healthier Planet

 

Looking for practical steps? A two-minute animation from Imperial College London highlights nine things you can do for your health and the planet—giving you twice the motivation to take action.